Belairdirect drops a silky smooth safety message for Valentine’s Day
Sid Lee created a two-minute R&B ballad that's bringing safety (and sexy) back. The post Belairdirect drops a silky smooth safety message for Valentine’s Day appeared first on .
View ArticleLindt is having a ball with the Super Bowl
The ad was created by Grey Toronto, who encouraged the brand to commit to the opportunity last year. The post Lindt is having a ball with the Super Bowl appeared first on .
View ArticleWoot, Woot! ZAK has a new client
The assignment, which includes strategy, creative, design and production, will be led out of the agency's Vancouver office. The post Woot, Woot! ZAK has a new client appeared first on .
View ArticleConsidering a career in plasma donation? Héma-Québec is recruiting…on LinkedIn
The new innovation from Sid Lee utilizes LinkedIn's experience section to encourage people to make regular plasma donations, by comparing the contribution to starting a new career. The post Considering...
View ArticleIPG declines in 2023, targets flat 2024 as last year’s challenges continue
CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year. The post IPG declines in 2023, targets flat 2024 as last year’s challenges continue appeared first...
View ArticleLongtime Lay’s spokesperson Messier comes out of retirement for Super Bowl
The new work from Rethink introduces a new addition to its product roster. The post Longtime Lay’s spokesperson Messier comes out of retirement for Super Bowl appeared first on .
View ArticleThe motivations behind BRP’s Sea-Doo Life
The new campaign from The Hive puts the focus on Sea-Doo riders, and celebrates whatever draws them to the open water. The post The motivations behind BRP’s Sea-Doo Life appeared first on .
View ArticleReese’s goes big (really big) for Super Bowl debut
Canadian comedian Will Arnett narrates the spot for the caramel infused oversized Peanut Butter Cup. The post Reese’s goes big (really big) for Super Bowl debut appeared first on .
View ArticleHershey brings some sweetness to Family Day
The campaign from Craft PR provides a way for Canadians to capture a (non-selfie) photo of their whole clan. The post Hershey brings some sweetness to Family Day appeared first on .
View ArticleTD pulls out the chair for Super Bowl
TD elevated its green chair for this year's campaign, to remind Canadians that it's there to listen and to help, said CMO Tyrrell Schmidt. The post TD pulls out the chair for Super Bowl appeared first...
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